With pandemic restrictions lifted and businesses reopening in physical places, there is cautious confidence that the world will return to anything more "normal" by 2023. Having said that, certain trends, such as remote work culture and ongoing eCommerce demand, are here to stay. The same may be said for consumer packaged goods (CPG) brands. Changes brought about in the last two years in reaction to COVID-19, shifting demographics, supply chain disruptions, and other factors will be relevant well into 2023 and beyond, and new patterns emerge daily. Some of the CPG Industry Trends, according to Strategy Here, a secondary market research company, are as follows : Consumers return to in-store shopping while embracing E-Commerce Consumers are returning to in-store shopping as COVID-19 vaccines become more widely available and social distancing recommendations and masking regulations are gradually phased out. Forrester predicts that 72% of retail purchases in the United States woul...
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