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Hospitality industry technology trends that will define 2023

The 2020 pandemic had a significant impact on the hospitality industry. Navigating a global pandemic has been difficult for hospitality businesses. Some of the issues that hampered industry growth during and immediately following COVID are as follows:


  • Restaurants and hotels have been experiencing labor shortages.

  • Business travel continues to remain significantly lower than in 2019.

  • Increased reliance on technology has improved operations while also increasing cyber risk.

  • Many areas have returned to indoor mask mandates due to the delta variant of COVID-19.


Travelers embraced the pandemic as an excuse to try something new, with an increase in outdoor rentals and excursions, eco-tours, and places that are less cookie-cutter. Globally, hospitality organizations have leveraged downtime to make several upgrades to their buildings, operational systems, customer service, and overall experience.



With hotel automation growing, the following hospitality technology developments will be the main focus of this industry, as per different market research in the tourism industry:


  • Increasing guest satisfaction

  • Service improvement

  • Hotel employee workflow automation and improvement

  • Marketing and reputation management enhancement


According to different market research in the tourism industry, some of the technology trends that will shape the future of the hospitality industry are:


1. Hotel Smartphone Apps - The most significant feature of the future of hospitality is that it will be powered by smartphone apps. Hoteliers will find the smartphone app to be an invaluable tool in their armory, allowing them to book rooms, pay bills, and even order room service.


2. Augmented Reality and Virtual Reality - Augmented reality and virtual reality are the next big things in the hospitality sector. AR and VR will be used to improve customers' travel experiences by giving enhanced surroundings and new experiences that they would not have been able to afford otherwise.


3. Data-Driven Decisions - Data is becoming increasingly crucial in many parts of life, including the hospitality industry. With so much competition, organizations must discover ways to collect and evaluate data to make informed decisions on everything from pricing to product development. By making data-driven decisions, businesses will be able to improve their bottom line and better meet the needs of their customers. And that's a win-win situation for everyone.


4. In-Room Technology along with Keyless Entry - Guests want keyless entry, energy-efficient lighting, and voice-activated assistants when it comes to in-room technology. Not only is keyless access easier for guests, but it also helps to improve security. And energy-efficient lighting is not only beneficial for the environment, but it also helps to cut your energy expenses.


Voice-activated assistants are becoming increasingly popular, allowing guests to adjust the temperature, lighting, and even the television without ever leaving their beds. If the guest wants a premium experience, then they may even choose a smart mirror that can display information on the weather and nearby attractions.


5. QR Codes for Hotels to Improve Customer Journeys - The hotel and tourism industries have evolved tremendously in recent years as a result of implementing cutting-edge technologies to stay up with evolving trends. On the other hand, QR Codes are less expensive than other technologies while giving a gratifying experience. QR codes are easy to create, inexpensive, editable, trackable, and can even be used for remarketing. Given that the vast majority of customers own smartphones, using QR Codes in hotels can only enhance the guest experience while increasing client loyalty and engagement.

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