Skip to main content

Food and beverage market research


Consumer demands have continuously changed in response to trends, technology, and changing lifestyles in any sector but the food and beverage industry has seen these transformations more often than ever in the past decade. There has been an immense growth in on-the-go food customers and the demand for nutritious ready-to-eat food items due to lifestyle changes. 


The food and beverage market research studies not just what the customers are demanding at this point but also the trends that influence customer wants and needs, the market share of different bifurcations of the food and beverage industry, new market opportunities, and pricing trends. The food and beverage market research insights help companies create a business plan, launch a new product in areas with the most reception, and fine-tune a product to make it consumer-friendly. The research considers factors such as age, gender, location, and income levels.


Here are some of the trends to look out for in the food and beverage industry:


  1. Purpose-driven ingredients

The pandemic acted as a reminder to people that health is ephemeral and forced them to go out of their way and look for healthy alternatives. Immunity-boosting ingredients like olive oil, turmeric, kombucha, and vitamin-c added to foods and beverages support heart health and provide antioxidants that support the immune system. According to google trends, searches for terms ‘food’ and ‘immunty’ skyrocketed by 670% in February and March of 2020.


      2. Microgreens

Microgreens are not a new finding, they have always been around us but their popularity has skyrocketed right now among people serious about their nutrient intake. Microgreens are much smaller than their mature counterparts and contain four to forty times more nutrients. The awareness about nutrient intake has made them everyday vegetables that can be bought at a grocery store.


      3. Plant-based meals

Veganism’s popularity has skyrocketed in recent years. With vegan-related searches up by a whopping 47%, we cannot ignore the effect of the pandemic and climate change on people. Close to 8% of the world’s population today is vegan. Not just this, businesses came up with plant-based meat that tastes like actual meat for hardcore non-vegetarians to promote veganism.


      4. Meal kits

Consumers today are always looking for newer cuisine experiences and broadening their eating habits by introducing healthier alternatives; the pandemic also has influenced home cooking to a large extent. This demand has given rise to meal kits that let people customize cooking ingredients that are nutritious and good for health.

   

    5. Food delivery reigns

The convenience that food delivery offers is invaluable to customers. 80% of Americans have ordered food at some point in their lives. In Europe, according to different market research studies, this number will fast approach to 96 million by 2024. The market share for food delivery services currently stands at a whopping 130 billion dollars. Although ordering food has the largest share, grocery delivery is becoming immensely popular and accepted.


Some popular food and beverage market research companies are Strategy Here (USA), Ava lon global research (India), SIS International (USA), Global Vox Populi (India) and Martec group (USA, Asia)


The Food and beverage industry is a dynamic industry and trends in this industry change in the blink of an eye. People’s habits and behaviors have changed considerably and with this, their priorities also have changed with an emphasis on healthy foods and beverages. Although new trends will keep coming, the pandemic’s effect on people’s food habits will be long-lasting and probably influence future trends.

Comments

Post a Comment

Popular posts from this blog

Trends in the global luxury tourism industry

The luxury travel industry has grown at an unprecedented rate in recent years as a result of rising spending power, an expanding middle-class population, emerging luxury trends, and the expansion of luxury hotels. In the past, luxury travellers were content staying in their choice of resort and they rarely ventured beyond their five-star hotels or resorts. The definition of luxury travel has evolved dramatically in recent years, and people now are far more adventurous. They are more interested in experiencing local customs and cuisine. New trends in the luxury tourism industry are emerging from the global shutdown caused by the COVID-19 crisis, ranging from cruising, yachting, and customised private vacations to multigenerational travel. The luxury tourism market surpassed USD 17 billion in 2021 and is expected to grow at a 15% CAGR from 2022 to 2028. With an increasing number of millennials travelling for sports and recreational activities, the demand for luxury tourism will skyrocke...
Post a Comment
Read more

ICT Market Research Reports

  ICT (Information and Communication Technology) is an emerging as well as growing industry working towards the evolution of human activities. The emphasis on digital operations has created a revolutionary impact on various sectors in the past few years . Many companies, specifically service and software providers, are aiming hard in this sector. In this industry, startups and innovative players are working aggressively to compete with each other, and on the other hand, early birds and key market players have already established a stronghold.  ICT Market Research Reports show the growth of the industry in the past few years and in the future period. At the top, it depicts the attributes such as driving factors, market size, key market players, potential challenges and opportunities, and recent developments  that are driving the industry towards growth. Currently, ICT Market Research Reports state that the market is expected to reach a size of USD 5.5 trillion in 2022, an...
Post a Comment
Read more

2022 Textile Industry Market Trends

Globally, the textile sector has a significant economic influence. The textile sector produces goods that are necessary for people all around the world, from the manufacture of fiber to the creation of clothing. Additionally, the business is expected to generate 266.38 billion USD in sales by 2025. As a result of the COVID-19 epidemic and the coming of a new decade, the textile industry has seen the development of new trends. As the globe adjusts to this new era, the textile sector follows suit by modernizing its marketing and production processes. These patterns help us predict how the textile sector will grow and impact the global economy in the next years. Here are some of the most important global textile industry trends for 2022. Increased demand for natural fibers The increased desire for natural fibers is one of the most noteworthy contemporary standard textile trends. These fibers may be found in nature all around the world in things like animal hair, plant parts, and minerals...
Post a Comment
Read more